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These four steps not only apply to our user base but also to our band and our approach of how we design our working environment.  We empower every individual to express themselves through music with an AI-based app. Our team collaborates remotely from all corners of the world or on-site in Linz to offer the best possible music learning experience to our users. Founded in September 2016, we have grown into a warm-hearted and passionate bunch of 25+ people. Join the stage to learn and support us in a surrounding that allows you to be yourself, contribute, grow, and smile. 




Being curious and learning continuously are deeply ingrained in our DNA at Fretello. Whilst we support our users to steadily improve and progress, we certainly do the same within our team. Giving constructive feedback, asking questions and sharing knowledge is a daily routine for Fretellians. Biweekly demo-times provide a stage to show your projects, share your learnings and create a deeper understanding of the various work areas at our startup.


The more you practice the better you get. This applies to learning an instrument as well as to any skill you can think of. Not everything is going to turn out as you initially planned it. It’s completely normal to make mistakes or fail. What's important is to learn from it, adapt, get going again and grow. Nothing is set in stone.  We love how Fretellians evolve, proactively bring their experience to the stage, share and implement ideas for improvements and are not afraid of getting their hands dirty to make sure we all work in concert. 



At Fretello, we all do what we love and that’s what makes us good at it. We are all passionate about our area of expertise. The positive energy you can feel when people are living their vocation is inspiring and makes collaborating pretty exciting. And yes, frankly speaking, there are always some tasks you might not particularly enjoy. Those are usually part of the deal and easy to handle thanks to the positive energy our team brings to the table. Being a remote-first company, we certainly don’t compromise on socializing regularly virtually and onsite. 


Are you taking yourself too seriously? Well, we don’t. Engaging stories and (mostly appropriate) jokes are part of our everyday work. We try to balance being focused on our work and enjoying ourselves and the bond with our fellow Fretellians. This bond is further strengthened by the mutual trust we have in our competencies and the solution-oriented approaches we follow. Pulling on one string to bring our vision to life and creating something meaningful, puts a big smile on our faces. On yours too?

Talking About Smiling...

We are not taking ourselves too seriously all the time, including our co-founders. A random snapshot from the life of Fretellians (only German speaking meeting participants).





Our Founding Story

Bonds Formed

The Place to Be - Co-founders Florian & Wolfgang met whilst studying Mobile Computing at the University of Applied Sciences Hagenberg. The Dream Team initiated a quite successful university project which laid the foundation for what was coming next.

Two Passions Combined

Becoming a better guitarist was always Florian's passion. This is where Wolfgang's passion for continuous learning comes into play. Complementing each other - just like peanut butter and jelly - the idea for a pocket guitar teacher was born.

Fretello Is Born

Early feedback is key to learning something new; AI was crucial to bring in this aspect. After giving it their all for a year, Fretello went live on stage in the Google Play Store and App Store in September 2016. The rest is history...


Introduction of Objectives and Key Results (OKRs) & North Star Metric (NSM)
Band Member #27
Brand Partnerships with Sophie Lloyd & More
Learn Path Release
Featured as App of the Day in 167 Countries
iPhone SE Launch Partner
Official Sign-in with Apple Launch Partner
Band Member #18

Apple WWDC Keynote Appearance
License Deals with Music Publishers
Band Member #10
Appearance in Austria's Version of Shark Tank
First App Release


Nothing matches music education in its comprehensiveness. It embraces everything. It's a mental, physical, and emotional exercise that improved my ability to perceive, comprehend, relate, self-regulate, and remember. And in the end, playing live in front of an audience is a whole lot of fun too. High-quality music education helped me pursue my interests and recognize my full potential playing guitar. I am now dedicating my career to making sure that every person, regardless of background or geography, has access to such kind of education to follow their dreams.

Florian Lettner CEO & Co-founder, Austria

I believe in lifelong learning and the value of learning new skills bring to one's life. It is incredible to have this at the core of what we do at Fretello and how everyone on the team is approaching the work we do. Helping others learn to play the guitar and expressing themselves through music; growing as a team every day, learning new things how to make it a great experience for more and more people. It‘s amazing to see everyone contributing to the shared mission from across the world bringing each their own unique experiences, knowledge, and skills to the team.

Wolfgang Damm CTO & Co-founder, Austria


We’re a bunch of people with different skill sets from different backgrounds and 15 different nationalities, yet we also have a lot of things in common. We like to see ourselves as supportive team players. We value the talent and expertise of other team members, are open minded, enjoy exchanging traditions and languages of different cultures, are allowed to make mistakes because we can all learn from them, embrace remote working culture, are not afraid to give and ask for feedback, are proactive, clear, and appreciative communicators, and believes in our purpose and product.


We want to enable Fretellians to have a healthy work-life-integration and easily combine their personal life with their occupation. As a remote-first company, we believe that collaboration isn’t bound to a physical location. Working from anywhere can be equally collaborative and effective as working alongside in the office, as long as you have the right people and the right workflows figured out.

Read more about our take on remote work.


Our Band Values

We are agile to incrementally get to where we want to be, to explore directions, ideas and get early feedback, to provide freedom and ownership.
We are curious to experiment and learn, to never stand still and continuously get better at who we are, what we do and how we do it.
We are united to act in concert as a team and with our users, to rely on each other, value every contribution and succeed and fail as one.
We are transparent to create a common understanding, commitment and trust, to embrace honest and constructive feedback and build an inclusive work environment for Fretellians to thrive.
We are empathic to appreciate and listen to each other, to embrace diversity and different viewpoints, to genuinely care.


Some Awesome Team Facts

Average age
Gender Balance


Some Voices on Working at Fretello

Stephanie Süllwald (Talent Scout), from South Africa

"Fretello is a place where my voice is heard, I'm encouraged and challenged to grow (both personally and professionally), and where I get to have an impact on projects and tasks that aren't only limited to my role. But most importantly, it's a place where I get to work with genuinely kind, caring, passionate, and amazing individuals!"

Lane Duskin (Video Designer), from USA

"One of the best things about working at Fretello is my colleagues- logging into work each day is a delight because the people I work with are the best!

Working remotely is much different than the office since there’s no direct face-to-face interaction, but thankfully everyone is always down to sit back and enjoy a “coffee-date” video call- even at a moment's notice."

Stefanie Huber (Instructional Designer), from Austria

"What makes Fretello an awesome workplace for me are the people that I get to work with every day. This warmhearted, funny and talented bunch of individuals is one of the main reasons I enjoy working for the company so much. I also get to work from any place - the office, my flat or the beach - this gives me the freedom that I personally need for a good work-life balance."

Chaitanya Choudhary (Software Engineer Backend), from India

"Fretello gave me the freedom to choose how I contribute and the team is always open to new ideas, it’s been an amazing experience working with one of the most diverse and talented teams. I have seen a great deal of improvement in me since I first started working at Fretello."

Miriam Pleus (Social Media Manager & Customer Happiness Agent), from Germany

"I absolutely love working at Fretello. I get to experience working in a flexible, caring, transparent, and international environment with colleagues that you can rely on, that support you, and who are always open for feedback, which is very enjoyable and enriching. Also, the remote set-up allows me to combine my studies and work and still connect with my colleagues."

Franz Keferböck (Product Manager), from Austria

"One of the many things I love is being surrounded by passionate experts in their fields - and I mean almost physically surrounded despite being spread all over the globe! It allows me to support my family and kids, while giving my best to keep up with all those brilliant minds!"

Natalia Jastrzębska (Android Software Engineer), from Poland

"Two things I love most about working at Fretello are great, passionate people and an interesting product I believe in. As music brings joy into our lives, I feel that my work makes the world a little better. Besides that, I like the technical challenges I face here. Last but not least, I have all of it without leaving home."

Luke Shahinian (UX Designer), from the USA

"The best thing about working at Fretello is the people, without a doubt. It’s just a fantastic group from a variety of backgrounds, working together and pulling in the same direction. Additional positives include transparent leadership, great remote company culture, flexible workdays, and much more... But people make a company, and the people at Fretello make every day a wonderful day to go to work."

Nadine Klaffenböck (Team Assistant), from Austria

"Since I'm still studying, Fretello offers me a lot of insights into the world of work. Thanks to the very flexible working hours and the great people working at Fretello, it's fun learning new things every day and occupying myself with interesting tasks."

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